Are you leaving money on the table?

Download my free guide to help you charge with confidence and stop second-guessing your rates.

If you’ve ever thought, “Am I charging enough?” this guide is for you. The Pricing Playbook will help you shift your mindset, recognise the signs it’s time to raise your rates, and show you how to work out what to charge.

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What you’ll find inside:

3 mindset shifts to help you stop undercharging
5 clear signs it’s time to raise your rates
How to calculate your ideal pricing (without overthinking it)
Why hourly pricing holds you back, and what to do instead
A simple structure for having better pricing conversations

A hand holding a pen, over a desk with a laptop, phone and notepad

I have had my strongest start to the year to date, in 3 years of running the business, and the existing pipeline to already double revenue this year (and more!)

- Kerry Sudale, Founder & Advisor

Who it’s for

Freelancers and founders who are doing good work, but know their pricing hasn’t kept up. You’re not struggling to find clients, but you are wondering if you’re charging enough.

You want clarity, confidence, and a pricing strategy that helps you build the business (and life) you actually want.

Hi, I’m Ed

I help freelancers, founders and solopreneurs sign more clients, work fewer hours, and build more secure income, without burning themselves out in the process.

This guide brings together the exercises, frameworks and real-world advice I use with my coaching clients.