Booked in 30 days: The LinkedIn Sales Intensive
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From awkward outreach to confident closing
How would your business change if you could sell anytime you needed to?
You already know the truth: your ideal clients are hanging out on LinkedIn.
You see your competitors winning work there. You know you should be doing 'it'; starting conversations, booking calls, taking control of your leads.
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Yeah, yeah, we know…
Selling gives you the ick.
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The thought of cold DMs, rejection, and coming off as pushy makes you sweat. So, you stick with waiting for referrals or hoping inbound will pick up (how's that going for you?)
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Let's fix it, in 30 days.
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In four weekly small group sessions, you'll learn how to sell on LinkedIn in a way that feels natural. No awkward outreach*. No sleazy crap. Just clear messaging and better systems.
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Whether you're growing your business or shoring up your income between projects, this is about learning how to sell in a way that feels good and works for you.
*Alright, you'll probably still feel a bit awkward to start, but not because you don’t know what you’re doing.
What's included
Education
Each week kicks off with a live masterclass from Ed or Amber, focused on a specific skill. From crafting a standout profile to writing high-converting DMs. These aren't passive lessons, they come with practical templates, walkthroughs, and homework so you can apply what you're learning right away.
Coaching
After the teaching, we move into live hot seat coaching. You’ll get the chance to bring your real challenges and get personalised feedback from an experienced coach. Whether it’s refining your messaging or getting some help with conquering the 'ick', this is where things get unstuck.
Community
You’ll be part of a private Slack group, open for 90 days. Inside, you’ll share wins, post your templates and drafts for feedback, ask questions, and stay accountable, with Ed, Amber, and your cohort (max size: 10) alongside you. It’s where the good stuff happens.
Over 30 days you'll get:
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Everything you need to create a LinkedIn profile that does the heavy-lifting for you.
We'll help you design a profile that stands out, resonates with potential clients, and makes your life a ton easier.
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The actual techniques we use to find and qualify prospective clients.
We'll show you exactly how we do this with LinkedIn Sales Navigator, and how to do it for free if that's your jam.
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A full session dedicated to DMs.
You'll learn what works, and what doesn't. Exactly how to 'sell' and what's actually going to get your potential clients to book a call.
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Help with refining your sales technique.
So you've got them on a call, what next? We'll walk you through an effective framework to help you close with the 'right' clients, and spot the wrong ones.
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Group coaching (with an actual coach).
You'll get a chance to talk through what you've learned, and work with Ed (a qualified coach) to help you get unstuck and find the approach that works best for you.​
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A load of new friends.
As it's a group thang, you'll meet a bunch of people in the same boat as you. You'll get a chance to share feedback and learn from each other (limited to 10 people per course).
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Tons of support.
You'll have access to a group Slack channel, with Amber, Ed (and your peers) on hand to share successes and work through challenges.
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No boring video vaults - Guaranteed​
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Ed Deason
Business Coach
Amber Hobson
Lead-gen Expert
Who's running this?
(and what makes them qualified?)
Yeah, that's fair. We could just be another couple of hacks, selling courses online (we're not though, honest).
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Amber is a LinkedIn lead generation expert, who helps her clients book consistent sales calls without losing their personality. This course is basically her showing you what she does all day, every day.
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Ed is an actual, accredited coach (and almost all of his clients come from LinkedIn). One of the most common things he gets asked for is help getting better at 'selling' so this course is the answer to that, for those that don't need a full coaching programme.
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FAQs
Do I have to take part in the group coaching sessions? No, you can choose not to, but you're probably not going to get the most out of this course. Each session will be facilitated by a professional coach (Ed) and you won't have to discuss anything you don't feel comfortable with.
When will the sessions run? Every Thursday at 4pm UK time. That's 5pm in most of Europe and 9 or 11am in the US. We can't list every timezone on here, so give us a shout if you're not sure!
What if I can't make it to every session? Each session will be recorded and available afterwards. So you won't miss out on the core content (the coaching won't be recorded, so folks can be as open and honest as they want).
How many people will be in the group? It's a small, intimate cohort (max 10 participants) so you'll get tailored support.